It appears as a new window under the tab the user clicked on. It requires JavaScript configured on the site for activation.
This is not the only format that opens a new page to the user. There are also popups that appear just above the page and in a moment overlap the main content that the user viewed.
The effectiveness of each of these formats depends largely on the type of offer.
Popups provide the advertiser with instant contact with the user. It can bring a large number of conversions. It is important that the information on the popup is relevant and corresponds to the content of the resource. For example, if the target action of the offer is subscription, the popup is the most profitable method.
Popunder will be more effective for other types of offers.
These conclusions have been made on the basis of numerous tests, the type of triggering of this format in our network, depends on the type of offer.
This is not the only format that opens a new page to the user. There are also popups that appear just above the page and in a moment overlap the main content that the user viewed.
The effectiveness of each of these formats depends largely on the type of offer.
Popups provide the advertiser with instant contact with the user. It can bring a large number of conversions. It is important that the information on the popup is relevant and corresponds to the content of the resource. For example, if the target action of the offer is subscription, the popup is the most profitable method.
Popunder will be more effective for other types of offers.
These conclusions have been made on the basis of numerous tests, the type of triggering of this format in our network, depends on the type of offer.
Advantages of Popunder/Clickander
- It’s the most suitable format for the rookies in affiliate marketing. Unlike other formats, no banner or other creative is required. You just need to use a landing page to launch it. Step minimization in achieving conversion brings the user closer to the advertiser’s desired goal;
- Democratic price. Popunder/clickunder traffic is considered one of the cheapest.The format works on the CPM model or payment per 1000 impressions;
- It is not subject to the “banner blindness” factor. The risk of not noticing a banner ad is higher than missing an open tab with ads, especially if the display occurs on the desktop version;
- Popunder allows webmasters to monetize resources without loss of their appearance. Since advertising appears as a separate tab, rather than becoming an element of the website, the design of the resource does not suffer from a banner/creative, which doesn’t fit the overall concept.
- Also, the user will not be able to track from which site the new additional window opened, and therefore will not associate it with the resource.
- The format can be displayed on devices of any type: PC, smartphones, tablets.
Who Popunder/Clickunder traffic is suitable for
The format attracts not warmed up users. Advertisements appear without consent and warning. That’s why offers that require minimal follow-up actions from users like: leave a mail, subscribe, install an application or download a plugin,will work more effectively.
Verticals in arbitrage, in which popunder traffic shows the best results are:
The source has also proven itself well in antivirus and utilities, etc.
Verticals in arbitrage, in which popunder traffic shows the best results are:
- Dating;
- Gambling;
- Betting;
The source has also proven itself well in antivirus and utilities, etc.
Popunder can show high conversion rates in many directions. The main thing is to prepare an effective landing page: it is important to have a high page load speed, a simple offer, a strong USP (unique selling proposition), and a noticeable call-to-action button.
It is recommended to test several landings at once.
It is recommended to test several landings at once.
