There is a notable storm in the market, and many arbitrageurs are now seeking a high-quality source of traffic for the iGaming vertical. This is one of the most expensive and profitable niches, where you can generate over $1-2 thousand per month by launching small advertising campaigns.However, traffic has become very expensive due to high competition, and quality is not improving. In this article, we will tell you why you should consider running popunder ads on OctoClick.
What is a popunder?
Popunder is an advertisement that opens directly on a site that a user has visited. It is hidden under the main page and appears when a JS script is triggered.
Our advertising network allows you to launch the least intrusive and, at the same time, effective version of a popunder - Clickander. A person reads news or other content without noticing the advertisement. If they click on any area of the page, a full-fledged landing page of the advertiser appears on the screen with detailed information about the offer, including a wheel of fortune, etc.
Thanks to this mechanism of operation, popunders are a more delicate format than pop-ups, which immediately appear on the screen and block the main content. The user calmly finishes their business and becomes ready to receive new information.
Our advertising network allows you to launch the least intrusive and, at the same time, effective version of a popunder - Clickander. A person reads news or other content without noticing the advertisement. If they click on any area of the page, a full-fledged landing page of the advertiser appears on the screen with detailed information about the offer, including a wheel of fortune, etc.
Thanks to this mechanism of operation, popunders are a more delicate format than pop-ups, which immediately appear on the screen and block the main content. The user calmly finishes their business and becomes ready to receive new information.
Reasons to choose popunders to promote gambling offers
Let's analyze the two main arguments in favor of this format.
- No restrictions. If we are talking about Google, Facebook and other major traffic sources, we still need to find common ground with them. You need to carefully prepare content so that creativity does not get banned at the moderation stage. There are no such restrictions for popunders. You can use news with active promotion of the brand, as well as directly talk about bonuses and benefits of casinos and motivate people to go to a promoted site.
- No effect of banner blindness. It is almost impossible not to notice the entire advertising page. So, the target audience that opens the landing page will be guaranteed to pay attention to the offer.
Where to launch popunders on iGaming
Tier 2 and Tier 3 countries have become the most profitable geographies for launching advertising campaigns with popunders in the iGaming niche. They do not face the same fierce competition as the USA, which has 58 mln active casino players or Germany, which has only 29 mln. Thanks to this, it is much easier to start, regardless of your level of expertise in arbitrage. Only experienced professionals who are well-versed in arbitraging should work with the USA.
For others, we recommend paying attention to countries such as:
The latter country has become very interesting from the point of view of launching gambling offers, as it has legalized the activities of online casinos and bookmakers.
We also recommend launching test advertising campaigns in India, Indonesia, and the Philippines, where the popunders perform well, although slightly less than in Latin America.
For others, we recommend paying attention to countries such as:
- Peru
- Argentina
- Brazil
The latter country has become very interesting from the point of view of launching gambling offers, as it has legalized the activities of online casinos and bookmakers.
We also recommend launching test advertising campaigns in India, Indonesia, and the Philippines, where the popunders perform well, although slightly less than in Latin America.
What should gambling traffic be used for?
Traffic to gambling offers is drained through pop-ups in much the same way as for adults. It is necessary to capture the attention of a potential player and then eliminate doubts and objections. Usually, there is cold traffic from pop ads, so you shouldn't immediately drain the offer. First, the user needs to warm up by something, i.e., create interest in the casino and only then send them to the offer.
There are 3 methods of operation:
There are 3 methods of operation:
- Prelanding with the Wheel of Fortune or an imitation of a simple slot machine. The user enters it and receives an offer to spin 1-2 times. A person spins the wheel or reels, and, of course, they get a big bonus with the words "Sign up right now so you don't miss out!" The user clicks the button and goes to the promoted website. The advantage of this method is the awakening of the sense of excitement, which is the basis of the entire gambling industry.
- Native news format. This is a more accurate version that involves the use of cognitive distortion called "Survivor's Mistake." You can create fake news about how someone won a record-breaking prize at a promoted casino with a minimum bet. The only interactive element on the page is the name of the casino or bookmaker's office in the headline and body of the news.
- Classic landing page. There are no tricks in this format. A potential player visits the page and immediately sees information about the welcome bonus and other benefits. We recommend making the popunders as minimalist as possible so that the page loads quickly and users do not close it before they see the offer.
Why should you run popunders ads on OctoClick?
OctoClick collects more than 100 million impressions daily and quickly moderates creatives. It offers convenient functionality for launching advertising campaigns. If you are looking for a platform to launch popunders quickly, then you have direct access to our advertising network.
Note that we check all traffic sources manually. Therefore, you are guaranteed to receive views and clicks from real users who bring money. The main thing is to set the target correctly. You can adjust it in detail to maximize targeted traffic and conversion. And if you have any questions, each OctoClick user has their own personal manager who will be able to answer them.
Note that we check all traffic sources manually. Therefore, you are guaranteed to receive views and clicks from real users who bring money. The main thing is to set the target correctly. You can adjust it in detail to maximize targeted traffic and conversion. And if you have any questions, each OctoClick user has their own personal manager who will be able to answer them.
Conclusion
Popunders are one of the most effective advertising formats for casinos and iGaming in general. They are characterized by ease of use and large traffic volumes. We launch popunders on our platform and create attractive creatives without limitations on volume or content, which attracts targeted and well-paying traffic.