Outwardly they look the same as classic push notifications with ads, but the difference is that the user does not need to consent to receive them, as this format is banner-based.
The users will see a pop-up push notification on the screen when they visit the website of the publisher who placed the advertisement.
The format can be shown to both Android and iOS device owners.
The format can be shown to both Android and iOS device owners.
What are the advantages:
- In practice, in-Page Push shows standard performance, although it doesn’t look as clatchy compared to other formats. Noticeable, but not intrusive;
- It is not tied to the mailing list base, ads are shown to the audience that visits the site. The audience is diverse and constantly updated, so you get fresh traffic all the time;
- The format is available to iOS audience;
- Works on all web browsers;
- IPP display happens only when the user is on the site. It will not be possible to click on the ad after the user closes the page. After the AC (Advertising Campaign) is stopped, the possibility of «rollforward» is reduced to zero, unlike standard push-advertising. Clear budget planning is possible;
- IPP display does not require user confirmation\consent.
Who IPP is suitable for
In-Page Push is suitable for a large number of verticals in arbitrage. According to the statistics, this format shows high results in the following business verticals:
If you work with any of these verticals, IPP is the right source of promotion to help you raise your conversion rate and increase your earnings.
For publishers, it is an additional opportunity to monetize the site.
Creation Process
If you are already familiar with advertising through push notifications and have experience in it, then setting it up won’t be hard.
The first experience with the format won’t be a problem either: OctoClick advertising network provides a simple and clear process for launching a campaign.
To start setting up an advertising campaign, you need to go to the appropriate section and fill in the basic parameters.
- Dating;
- Nutra;
- Gambling;
- Betting;
- Goods.
If you work with any of these verticals, IPP is the right source of promotion to help you raise your conversion rate and increase your earnings.
For publishers, it is an additional opportunity to monetize the site.
Creation Process
If you are already familiar with advertising through push notifications and have experience in it, then setting it up won’t be hard.
The first experience with the format won’t be a problem either: OctoClick advertising network provides a simple and clear process for launching a campaign.
To start setting up an advertising campaign, you need to go to the appropriate section and fill in the basic parameters.
After filling in the basic three items, you will see the created campaign in the list, and there will be a possibility to add a creative.
After going to this section, you will be able to choose the type of creative, including «In-Page Push».
Here will complete the settings in four easy steps, as well as select a creative template and use it.
Features of In-Page Push in OctoClick (Advertising Network)
OctoClick advertising platform allows you to set up in-page push ads, buy pure traffic by format, and personalize creative.
A voluminous and extensible library of ad templates is available, effectively covering the needs of different verticals. Examples are presented in the picture.
The customization interface is simple and clear, advertisers can customize ready-made templates for their needs.
Different layout of elements and color choice are available, you can also upload your own media files and their introduction into the ready-made template and animation.
The list of templates is constantly updated.
It is possible to develop an individual template for your needs and preferences, for this you need to contact the support team.
If you need advice on customization, our support team is on call around the clock.
A voluminous and extensible library of ad templates is available, effectively covering the needs of different verticals. Examples are presented in the picture.
The customization interface is simple and clear, advertisers can customize ready-made templates for their needs.
Different layout of elements and color choice are available, you can also upload your own media files and their introduction into the ready-made template and animation.
The list of templates is constantly updated.
It is possible to develop an individual template for your needs and preferences, for this you need to contact the support team.
If you need advice on customization, our support team is on call around the clock.
