We are sure that for those even slightly familiar with traffic arbitration, the term "nutra" is not a secret.
For those who are just getting started in the world of affiliate marketing, we have prepared this article to introduce beginners to the field.
For those who are just getting started in the world of affiliate marketing, we have prepared this article to introduce beginners to the field.
What is Nutra in Traffic Arbitration?
Nutra is one of the largest and most classic verticals, which has maintained its popularity over the years.
This product niche includes items related to beauty and health.
This is what ensures the stability of the vertical, as people’s desire to look and feel good never fades, and trends for a healthy lifestyle have only grown over the years.
It’s important to understand that nutra does not imply the advertising of actual medical products. It refers to vitamins, dietary supplements, and potentially health-beneficial products.
All the products are safe and harmless, but they do not have proven effectiveness according to the WHO's regulations. Cosmetics also don’t undergo the required checks and approvals.
However, many people find these products appealing and enticing.
If an arbitrageur skillfully frames the offer as a "magic pill," interest in it is guaranteed.
We are not saying that nutra products don’t provide real benefits. They can indeed help achieve the desired result.
However, they should not be placed in the same category as proven medical drugs.
This product niche includes items related to beauty and health.
This is what ensures the stability of the vertical, as people’s desire to look and feel good never fades, and trends for a healthy lifestyle have only grown over the years.
It’s important to understand that nutra does not imply the advertising of actual medical products. It refers to vitamins, dietary supplements, and potentially health-beneficial products.
All the products are safe and harmless, but they do not have proven effectiveness according to the WHO's regulations. Cosmetics also don’t undergo the required checks and approvals.
However, many people find these products appealing and enticing.
If an arbitrageur skillfully frames the offer as a "magic pill," interest in it is guaranteed.
We are not saying that nutra products don’t provide real benefits. They can indeed help achieve the desired result.
However, they should not be placed in the same category as proven medical drugs.
Types of Offers for Nutra Traffic Arbitration
The nutra vertical includes many types of offers.
There are also niche offers that are still relevant to some people, such as wrinkle treatments, cellulite products, detox teas, antifungal products, teeth whitening products, and more.
- Skincare Products: Anti-aging creams, masks, and other beauty products. These products are often in demand for a short period and are profitable to promote only at the peak of a trend. Over time, they are forgotten, and interest in them declines. When choosing a target audience, it’s important to focus on women, showcasing the product’s effect and emphasizing its safe composition.
- Adult Nutra: A very profitable and in-demand category, as it addresses sexual needs. It includes products for improving male health, potency, creams for enlarging genital organs, products for women's health, and other items promising an improvement in sexual life quality. The main audience consists of individuals with sexual complexes or those wanting to impress a new partner. You can target both men and women. When creating a unique selling proposition for a male audience, focus on high effectiveness and quick results. For women, it's important to emphasize the product's naturalness and safety.
- Weight Loss Products: Products that promise effective, safe, and easy weight loss. These can include dietary supplements, powders, natural remedies, etc. Such offers are mainly interesting to women over 30 years old. Real-life success stories work well in promoting these products.
- Muscle and Joint Pain Relief Products: These are products and supplements that relieve pain, tension, and restore damaged joints. These products are of interest to athletes and older individuals.
- Other Health Products Beneficial for Specific Organs or Body Parts: Thyroid, blood vessels, heart, etc. When choosing such offers, focus on a narrow target audience, paying attention to the product’s effectiveness and safe composition.
There are also niche offers that are still relevant to some people, such as wrinkle treatments, cellulite products, detox teas, antifungal products, teeth whitening products, and more.
Is It Profitable to Promote Nutra?
Like any vertical, there are pros and cons. Nutra is one of the more stable and profitable verticals.
It addresses fundamental human "pains" — beauty and health. People will always strive for this. And, of course, problems with these aspects cannot be solved without time and effort. This is why people are so attracted to easy solutions.
Another advantage is the wide target audience. Nutra can meet the needs of a broad range of categories, including various ages, genders, and fields of activity.
However, there is a challenge in that there is usually no direct demand for the products in this vertical; most of these products are purchased impulsively.
There is also the problem of low conversion rates, where much of the success depends on the professionalism of the arbitrageur.
Many people have specific requirements for such products, and these demands are often high. It's essential to understand the preferences of your target audience and experiment with unique selling propositions (USPs).
Don't forget about the high competition within this vertical.
Additionally, nutra experiences some seasonality. For example, at the start of the year and the arrival of spring, people decide to "start a new life" by trying to lose weight or focus on self-care. This trend continues through the summer and starts to decline by mid-autumn.
In the winter, even in warm countries, the population's immunity starts to decrease, which also affects the demand.
Despite all these factors, nutra remains relevant and stays at the top with high payouts.
It addresses fundamental human "pains" — beauty and health. People will always strive for this. And, of course, problems with these aspects cannot be solved without time and effort. This is why people are so attracted to easy solutions.
Another advantage is the wide target audience. Nutra can meet the needs of a broad range of categories, including various ages, genders, and fields of activity.
However, there is a challenge in that there is usually no direct demand for the products in this vertical; most of these products are purchased impulsively.
There is also the problem of low conversion rates, where much of the success depends on the professionalism of the arbitrageur.
Many people have specific requirements for such products, and these demands are often high. It's essential to understand the preferences of your target audience and experiment with unique selling propositions (USPs).
Don't forget about the high competition within this vertical.
Additionally, nutra experiences some seasonality. For example, at the start of the year and the arrival of spring, people decide to "start a new life" by trying to lose weight or focus on self-care. This trend continues through the summer and starts to decline by mid-autumn.
In the winter, even in warm countries, the population's immunity starts to decrease, which also affects the demand.
Despite all these factors, nutra remains relevant and stays at the top with high payouts.
Traffic Sources for Nutra in Arbitration
It can be assumed that the nutra audience is mostly adult and conservative. These people tend to turn to folk medicine and try what are known as alternative options, somewhat ignoring evidence-based medicine and expensive treatments.
There is also some conversion traffic among the younger audience, but it will be much smaller.
Thus, platforms like Twitter, TikTok, and others are unlikely to be suitable for promoting nutra offers.
When looking for a good traffic source, we would recommend turning to formats such as:
Stories about how an elderly star transformed into a young girl, or catchy headlines about unprecedented increases in sexual activity among regular pensioners — these types of stories truly capture the attention of the right audience.
Earlier, we mentioned that real-life stories of ordinary people work well to motivate people to purchase such products. Teaser formats are great for engaging the audience in this regard.
There is also some conversion traffic among the younger audience, but it will be much smaller.
Thus, platforms like Twitter, TikTok, and others are unlikely to be suitable for promoting nutra offers.
When looking for a good traffic source, we would recommend turning to formats such as:
- Teaser or Native Advertising:
Stories about how an elderly star transformed into a young girl, or catchy headlines about unprecedented increases in sexual activity among regular pensioners — these types of stories truly capture the attention of the right audience.
Earlier, we mentioned that real-life stories of ordinary people work well to motivate people to purchase such products. Teaser formats are great for engaging the audience in this regard.
- Contextual Advertising and Websites:
- In-Page Push Notifications:
- Social Networks:
Our Recommendations to Advertisers
There are many affiliate programs offering nutra offers, with a wide variety available. Before choosing a network, we recommend doing your own analysis, which should include studying reviews, selecting the preferred payment model, and communicating with the network manager.
We also recommend carefully segmenting and understanding your target audience to ensure you hit the mark.
Don’t be afraid to experiment and test different creatives for each segment of your audience, taking into account its individual characteristics.
For example, if you’re promoting a weight loss offer that might be of interest to both women and men, when selecting creatives, it’s effective to show before/after pictures of both women and men to their respective gender groups. This small detail can really increase conversion rates.
Use catchy headlines — target the "pains" of each segment. Some want to lose weight by summer, while others want to fit into a wedding dress. Some wish to restore passion in their marriage, while others struggle with short-lived new relationships due to unrealistic sexual expectations from a new partner. :)
There are many examples, but you should have grasped the essence.
Don't be afraid to use clickbait.
We also recommend carefully segmenting and understanding your target audience to ensure you hit the mark.
Don’t be afraid to experiment and test different creatives for each segment of your audience, taking into account its individual characteristics.
For example, if you’re promoting a weight loss offer that might be of interest to both women and men, when selecting creatives, it’s effective to show before/after pictures of both women and men to their respective gender groups. This small detail can really increase conversion rates.
Use catchy headlines — target the "pains" of each segment. Some want to lose weight by summer, while others want to fit into a wedding dress. Some wish to restore passion in their marriage, while others struggle with short-lived new relationships due to unrealistic sexual expectations from a new partner. :)
There are many examples, but you should have grasped the essence.
Don't be afraid to use clickbait.
Conclusion
If we were asked a few years ago which vertical to recommend to a beginner, we would definitely suggest nutra. If asked now, we would give the same advice.
Firstly, this vertical is relatively neutral and wide. It has a large target audience and a vast selection of offers — a beginner can choose what suits them.
Secondly, working with this vertical will help a newcomer develop and use those skills later if they want to shift focus to another vertical.
Thirdly, as mentioned, this vertical is not subject to relevance fluctuations; it maintains and increases its popularity.
If you have already decided on the vertical and offer and are ready to launch but still have doubts, feel free to contact our manager - @manager_octoclick.
We have a good volume of quality traffic for various nutra categories and would be happy to help you join the incredible affiliate community.
Follow our blog and confidently conquer the nutra vertical!
Firstly, this vertical is relatively neutral and wide. It has a large target audience and a vast selection of offers — a beginner can choose what suits them.
Secondly, working with this vertical will help a newcomer develop and use those skills later if they want to shift focus to another vertical.
Thirdly, as mentioned, this vertical is not subject to relevance fluctuations; it maintains and increases its popularity.
If you have already decided on the vertical and offer and are ready to launch but still have doubts, feel free to contact our manager - @manager_octoclick.
We have a good volume of quality traffic for various nutra categories and would be happy to help you join the incredible affiliate community.
Follow our blog and confidently conquer the nutra vertical!
