In this article, we will discuss the specifics of working with the gaming industry in affiliate marketing, specifically focusing on the gambling and betting verticals.
Gambling (gambling, gemba, gambling) is one of the popular niches in traffic arbitration. It is based on promoting gambling games (including online/offline casinos, poker, lotteries, slots, etc.).
Betting is the vertical dedicated to sports betting, eSports, and more.
Gambling (gambling, gemba, gambling) is one of the popular niches in traffic arbitration. It is based on promoting gambling games (including online/offline casinos, poker, lotteries, slots, etc.).
Betting is the vertical dedicated to sports betting, eSports, and more.
Why Promote Gambling/Betting
The offers in these verticals are among the highest-paying in the CPA market. By developing in these directions, it's possible to reach a truly significant income. The key is to find a reliable affiliate program with profitable gambling offers and to determine the traffic sources.
Large online casinos and bookmakers are interested in regularly attracting new players and are focused on their potentially profitable audience.
For this reason, even beginners in gambling/betting can make real money.
Payments here are divided into two types: commission for player activity and commission for their losses.
Large online casinos and bookmakers are interested in regularly attracting new players and are focused on their potentially profitable audience.
For this reason, even beginners in gambling/betting can make real money.
Payments here are divided into two types: commission for player activity and commission for their losses.
Types of Offers
- Online Casinos: Websites that allow playing gambling games online. With luck and certain skills, players can win large prizes. Many games are available, including slots, roulette, and more.
- Poker and Other Card Games: Here, players compete against each other, and experience in these games can play a significant role. This vertical offers a wide range of bets for audiences with different financial capabilities.
- Lotteries: Everything depends on luck. Participation in drawings, instant-win games, and more are available. When it comes to betting, this refers to placing bets on sports. Participants make bets on the outcomes of various sports events. Bet types can vary as well.
Audience
The audience of this vertical consists of paying users aged 25 to 50. Primarily, men play, but women are also present. Players can be divided into two types:
1. People who want to earn money quickly and easily. These people might confidently deposit a large sum, lose it, get disappointed, and never deposit again. This audience is considered low-quality because it doesn’t bring much profit.
2. Players who regularly top up their accounts. Their goal is usually to satisfy their gambling hunger, and losses don't stop them.
However, it’s important to note that the gambling/betting audience is not only made up of those who lack self-control. There are also those who view gambling as just regular entertainment and play responsibly.
Betting enthusiasts are mainly sports fans who want to support their teams and, at the same time, are open to making money.
An arbitrage specialist must keep an eye on news in the vertical to not miss major tournaments and championships, as the number of people looking to place bets usually increases before such events.
1. People who want to earn money quickly and easily. These people might confidently deposit a large sum, lose it, get disappointed, and never deposit again. This audience is considered low-quality because it doesn’t bring much profit.
2. Players who regularly top up their accounts. Their goal is usually to satisfy their gambling hunger, and losses don't stop them.
However, it’s important to note that the gambling/betting audience is not only made up of those who lack self-control. There are also those who view gambling as just regular entertainment and play responsibly.
Betting enthusiasts are mainly sports fans who want to support their teams and, at the same time, are open to making money.
An arbitrage specialist must keep an eye on news in the vertical to not miss major tournaments and championships, as the number of people looking to place bets usually increases before such events.
Things to Consider When Launching a Campaign
1. Geo
This is a very important point because gambling is banned in some countries. Ensure that gambling is legal in the selected country. Pay attention to the population size and its purchasing power.
Good starting geo options include countries like Canada, Germany, some Asian countries, and the USA.
Countries in tier 3 (e.g., India, Brazil, Bangladesh) are also popular among gambling arbitrage specialists. Leads here tend to be cheap, and conversions are high, thanks to the large population and some social vulnerability.
Also, consider Kazakhstan, which became a popular geo during the 2022 pandemic and has been a great discovery for many. The most popular games here include poker, roulette, blackjack, slots, bingo, and lotteries.
When creating creatives, consider geo-specific features. For tier 3 countries, focusing on bonuses or highlighting the potential winnings is an effective approach.
This is a very important point because gambling is banned in some countries. Ensure that gambling is legal in the selected country. Pay attention to the population size and its purchasing power.
Good starting geo options include countries like Canada, Germany, some Asian countries, and the USA.
Countries in tier 3 (e.g., India, Brazil, Bangladesh) are also popular among gambling arbitrage specialists. Leads here tend to be cheap, and conversions are high, thanks to the large population and some social vulnerability.
Also, consider Kazakhstan, which became a popular geo during the 2022 pandemic and has been a great discovery for many. The most popular games here include poker, roulette, blackjack, slots, bingo, and lotteries.
When creating creatives, consider geo-specific features. For tier 3 countries, focusing on bonuses or highlighting the potential winnings is an effective approach.
2. Launch Timing
It’s quite difficult to provide a universal piece of advice about when to launch gambling or betting offers. Always consider the offer type, audience, and trends.
For gambling, casinos are most popular in spring and summer, while interest in betting grows closer to fall and winter, as there are more large sports events during these seasons.
As for the time of day, regular players tend to play in the evening after work or at night.
For serious players, focus on periods of active search for new gaming opportunities, such as after significant losses.
It’s quite difficult to provide a universal piece of advice about when to launch gambling or betting offers. Always consider the offer type, audience, and trends.
For gambling, casinos are most popular in spring and summer, while interest in betting grows closer to fall and winter, as there are more large sports events during these seasons.
As for the time of day, regular players tend to play in the evening after work or at night.
For serious players, focus on periods of active search for new gaming opportunities, such as after significant losses.
3. Formats
In the vertical, arbitrage specialists use various advertising sources. These may include:
It’s important to note that free sources often end up being not so free. They require significant time investment, at the very least. There are also other costs, such as paying for services needed for proper setup.
Regarding reliable paid sources, some of the most popular include:
These are especially popular among arbitrage specialists when launching offers in this vertical. In-Page Push is the most effective among all sources (both paid and free).
PopUp and Popunder are also effective but tend to be a bit more intrusive.
In the OctoClick ad network, the In-Page Push format is particularly well-developed. Users don’t need to order creatives from contractors or worry about creating them themselves.
You can create the required creative using the platform’s constructor. It allows you to upload your own images, change text, fonts, and colors. Templates include all the necessary elements.
Even specialists with minimal experience and skills can create a good creative that converts.
4. Creatives
When developing creatives, we recommend considering the following points:
It’s important to break down the audience and test different approaches and strategies for each segment.
For example, men respond well to images of beautiful women with winners, while women are more interested in believable stories about housewives whose lives were dramatically changed by winning a large sum of money.
Conclusion:
Gambling and betting are verticals that can bring substantial income due to the large number of high-paying offers in the market. The audience is quite broad, despite a number of restrictions. Traffic sources for gambling/betting are also diverse, and these verticals provide ample opportunities for experimentation and finding successful combinations.
OctoClick wishes advertisers great profits and successful campaigns. Our team is happy to help you launch and optimize campaigns that convert. For webmasters, we offer lucrative monetization opportunities.
We hope this information was helpful to you!
In the vertical, arbitrage specialists use various advertising sources. These may include:
- Social networks
- Thematic forums
- Newsletters
- Telegram channels and bots
- Native advertising on large platforms, teasers
- Doorway
It’s important to note that free sources often end up being not so free. They require significant time investment, at the very least. There are also other costs, such as paying for services needed for proper setup.
Regarding reliable paid sources, some of the most popular include:
- Contextual advertising
- Popunder
- In-Page Push
These are especially popular among arbitrage specialists when launching offers in this vertical. In-Page Push is the most effective among all sources (both paid and free).
PopUp and Popunder are also effective but tend to be a bit more intrusive.
In the OctoClick ad network, the In-Page Push format is particularly well-developed. Users don’t need to order creatives from contractors or worry about creating them themselves.
You can create the required creative using the platform’s constructor. It allows you to upload your own images, change text, fonts, and colors. Templates include all the necessary elements.
Even specialists with minimal experience and skills can create a good creative that converts.
4. Creatives
When developing creatives, we recommend considering the following points:
- Use recognizable names, symbols, or events in the geo you are targeting. For example, in Brazil, images related to carnivals work well. Users respond well to things that are familiar to them.
- Notification icons or alerts are also effective when it comes to push notifications.
- A call to emotions works well. Users respond positively to images of happy winners who have won large sums of money.
- If there’s a call to action, it’s better to use a direct approach, like “you”.
- For native advertising or teasers, storytelling works well.
- Emphasize the limited nature of the offer.
It’s important to break down the audience and test different approaches and strategies for each segment.
For example, men respond well to images of beautiful women with winners, while women are more interested in believable stories about housewives whose lives were dramatically changed by winning a large sum of money.
Conclusion:
Gambling and betting are verticals that can bring substantial income due to the large number of high-paying offers in the market. The audience is quite broad, despite a number of restrictions. Traffic sources for gambling/betting are also diverse, and these verticals provide ample opportunities for experimentation and finding successful combinations.
OctoClick wishes advertisers great profits and successful campaigns. Our team is happy to help you launch and optimize campaigns that convert. For webmasters, we offer lucrative monetization opportunities.
We hope this information was helpful to you!
