The gambling vertical remains one of the most profitable, but the competition is equally high, with current costs for acquiring new players.
Online casinos offer very high prices for attracting paying players. The cost per customer can reach $200 in various affiliate programs. However, the market has good growth prospects. In 2023, the global gambling market reached $88 billion, and by 2030, it could potentially reach $125 billion.
Arbitrage marketers are looking for new and untapped ways to work with traffic to achieve high results with minimal costs. In addition, there is always the issue of banner blindness and the decreasing effectiveness of certain ad formats.
In this article, we will look at a slightly unconventional option for gambling — native ads. You will learn why you should try native advertising, which creatives work, and where to find the necessary traffic.
Online casinos offer very high prices for attracting paying players. The cost per customer can reach $200 in various affiliate programs. However, the market has good growth prospects. In 2023, the global gambling market reached $88 billion, and by 2030, it could potentially reach $125 billion.
Arbitrage marketers are looking for new and untapped ways to work with traffic to achieve high results with minimal costs. In addition, there is always the issue of banner blindness and the decreasing effectiveness of certain ad formats.
In this article, we will look at a slightly unconventional option for gambling — native ads. You will learn why you should try native advertising, which creatives work, and where to find the necessary traffic.
A Little About the Advantages of Native Ads
Native advertising is an effective advertising tool with its competitive advantages:
- Solving the problem of banner blindness: Native ads do not look like standard advertisements.
- Bypassing ad blockers: Native ads are less likely to be blocked by users.
- Creating a positive attitude toward the promoted brand.
Legalization of gambling in new regions:
Gambling was completely banned in many countries, including Tier I countries, but the situation has gradually changed since 2018. For example, in 2023, gambling and betting became legal in Brazil, one of the most profitable regions.
A similar situation occurred in the UAE. At the end of the last year, the country established a new federal body to regulate the gambling industry. This means that offline casinos and betting offices will soon begin operating in the region.
Another good news is the legalization of gambling in Japan. By 2030, the first offline casino will open in Osaka. Note that gambling was banned in the country in 2018.
While news only talks about real casinos, offline and online gambling go hand in hand. If gambling exists in the country, then advertising campaigns, including native ones, can be launched, and the target audience of online platforms potentially expands with the existence of offline casinos.
A similar situation occurred in the UAE. At the end of the last year, the country established a new federal body to regulate the gambling industry. This means that offline casinos and betting offices will soon begin operating in the region.
Another good news is the legalization of gambling in Japan. By 2030, the first offline casino will open in Osaka. Note that gambling was banned in the country in 2018.
While news only talks about real casinos, offline and online gambling go hand in hand. If gambling exists in the country, then advertising campaigns, including native ones, can be launched, and the target audience of online platforms potentially expands with the existence of offline casinos.
The development of AI and the reduction in content production costs
The emergence of generative AI, particularly ChatGPT and DALL-E, simplifies and significantly reduces the cost of developing text and visual creatives. Previously, marketers and arbitrage marketers had to write texts themselves or order them online, but now the process can be automated. Just describe the content of an article for a landing page or an image, and the neural network will prepare the material.
Another option for using AI is deep data analysis and content personalization. AI can study the intent of the audience and create unique offers for each, accurately matching the desires of specific users.
Another option for using AI is deep data analysis and content personalization. AI can study the intent of the audience and create unique offers for each, accurately matching the desires of specific users.
Native Advertising Options for Promoting Online Casinos
When working with native ads, it's important to remember their unobtrusive and adaptive nature. Native advertising doesn’t shout "Click here to get a $200 bonus." Such ads work more subtly and attract the audience's attention with high-quality yet discreet creatives.
Types of creatives that work:
Types of creatives that work:
- News: Sensational news with catchy headlines works well in the gambling context. For example, “Slot provider Book of Dead reveals the secret of winning.” A user interested in gambling is likely to click on the link because they want to win big. They open the page, read about the slot, the existing strategies for winning, and in the process, they are offered to register on the casino’s website.
- Bonuses: This is a bit of a slippery slope because it’s easy to fall into the realm of regular teaser ads. It’s important to keep the advertising subtle, without naming the partner casino in the headline or directly offering to visit the casino website. For example, you could publish a native ad titled "Top 10 Casinos with the Biggest Welcome Bonuses." The promoted platform would take the first spot, and the others would be briefly mentioned.
- Clickbait: If you don’t have the time or budget for a well-thought-out native ad, you can take the easy route — fake clickbait. For example, “Player withdrew $10 million from an online casino and started a new life.” The user clicks on the headline and lands on a page where they’ll find some informative text on the topic, along with an advertising offer.
Which GEOs are Best for Launching Native Ads?
Gambling traffic is relatively large in almost all regions, including the CIS, Western Europe, and the US. Specifically, for native ads, the highest number of impressions has been recorded in the following countries:
These regions already have fierce competition for native traffic. If you've been doing arbitrage for a while, you may want to try Indonesia and Brazil, while newcomers should start with India and Bangladesh.
Note that these are just the top regions for native ads. You can try launching a campaign in the CIS or another region and determine the prospects through your own experience.
- India
- Bangladesh
- Brazil
- Vietnam
- Indonesia
- Philippines
These regions already have fierce competition for native traffic. If you've been doing arbitrage for a while, you may want to try Indonesia and Brazil, while newcomers should start with India and Bangladesh.
Note that these are just the top regions for native ads. You can try launching a campaign in the CIS or another region and determine the prospects through your own experience.
Where to Launch Native Advertising Campaigns for Casino Promotion
If you're planning to try native advertising for the first time, our ad network OctoClick is the perfect solution. We’ve made the process of creating a successful campaign as simple and clear as possible.
OctoClick collects over 100 million impressions daily from all regions.
The ad dashboard includes a step-by-step module for visual marking of actions and avoiding potential errors.
A large number of targeting options allows for precise adjustments to campaign settings to achieve the desired result.
And if you have any questions while creating your campaign, a personal manager will be available to assist you and offer effective advice.
The minimum entry threshold for OctoClick is $20, which allows new users to test our source without risk and verify the quality of the offered traffic.
You can learn more about traffic volumes by region and GEO and the current rates on this page.
OctoClick collects over 100 million impressions daily from all regions.
The ad dashboard includes a step-by-step module for visual marking of actions and avoiding potential errors.
A large number of targeting options allows for precise adjustments to campaign settings to achieve the desired result.
And if you have any questions while creating your campaign, a personal manager will be available to assist you and offer effective advice.
The minimum entry threshold for OctoClick is $20, which allows new users to test our source without risk and verify the quality of the offered traffic.
You can learn more about traffic volumes by region and GEO and the current rates on this page.
Conclusion
Native advertising in gambling is an effective option for attracting new traffic. With the development of the iGaming industry, native traffic could become one of the top profitable tools for this niche due to its subtleness and non-intrusiveness. It’s not the usual flashy banners but more subtle offers that adapt to the current intentions of the target audience.
Use OctoClick's tools to start earning with native advertising right now!
Use OctoClick's tools to start earning with native advertising right now!
