Tracking Links is an option that transmits detailed statistics to external services.
The depth of the statistics allows for analyzing every aspect of an advertising campaign and increasing ad efficiency through flexible targeting settings.
The advantage of this data transmission method is its timeliness and comprehensiveness. The classic method of data transmission involves transferring information only after a click, which negatively affects the informativeness of the data being transmitted. Using Tracking Links allows for transmitting data on impression costs and other parameters even before a click (following the link). If your campaign has a certain number of impressions but no clicks, the data will not be transferred to the external statistics.
Example: A campaign teaser has 500 impressions, and 0.04$ was paid for them. The expenditure and other parameters will be transmitted when the 600th impression is clicked, and the transmitted cost (cost per click) will be 0.05$.
With Tracking Links, we transmit the following information: the number and cost of impressions for the creative, the cost of the click received from a specific browser or device, and many other parameters to create the most detailed slices of statistics. And all of this in real-time!
To illustrate, let’s consider the following situation: the targeting of your campaign includes three browsers — Chrome, Opera, and Safari. When using the standard method, the cost of the received click will be the sum of the costs of impressions across all three browsers. In the case of using Tracking Links, the cost will be transmitted for each browser separately, making it easier to optimize the campaign based on specific positions.
Example: A campaign teaser has 500 impressions, and 0.04$ was paid for them. The expenditure and other parameters will be transmitted when the 600th impression is clicked, and the transmitted cost (cost per click) will be 0.05$.
With Tracking Links, we transmit the following information: the number and cost of impressions for the creative, the cost of the click received from a specific browser or device, and many other parameters to create the most detailed slices of statistics. And all of this in real-time!
To illustrate, let’s consider the following situation: the targeting of your campaign includes three browsers — Chrome, Opera, and Safari. When using the standard method, the cost of the received click will be the sum of the costs of impressions across all three browsers. In the case of using Tracking Links, the cost will be transmitted for each browser separately, making it easier to optimize the campaign based on specific positions.
Tutorial for setting up using the AdsBridge tracker:
- Go to the "Campaigns" section and create a new campaign;
- Select OctoClick as the traffic source;
- Set the payment model to CPM;
- Copy the pixel impression link at the bottom of the page and go to the OctoClick platform;
- Go to the "Tracking" section and create a new preset by pasting the copied link > save the preset;
- Now, when creating an ad campaign, you will be able to select the required link | preset for sending statistics data.
